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Firm Management

Social Media Ranked as a Top 3 Marketing Tool for Accounting Firms

Accounting firms of every size plan to increase their use of social media, according to the 2018 Marketing and Business Development Strategies at Accounting Firms study by Capstone Marketing and Bay Street Group, published by CPA Trendlines.

Aug. 20, 2018

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Accounting firms of every size plan to increase their use of social media, according to the 2018 Marketing and Business Development Strategies at Accounting Firms study by Capstone Marketing and Bay Street Group, published by CPA Trendlines.

In fact, sole practitioners (47%) and firms with 11-50 persons (59%) ranked social media as the top marketing tool they will be increasing.

“Firms that aren’t focused on social media as part of their marketing mix will be left behind,” said Jean Caragher, president of Capstone Marketing. “There is a synergy between social media, thought leadership and networking that is vital to new business development.”

The topline results of the survey are free to the participants and detailed analyses and recommendations are being unveiled in a series of 30-minute webinars continuing with:

“5 Ways to Boost Your Social Media Profile”

Tuesday, August 28, 2018

2:00-2:30 p.m. Eastern

Accounting firm executives, managers, and marketers can register at http://go.capstonemarketing.com/boost-social-media-profile-webinar

According to the survey:

  1. The use of social media has become an integral, routine marketing activity with half of all firms making it a priority in 2012 (57%) and 2018 (56%).
  2. Firms that employ members of the Association for Accounting Marketing (AAM) are 1.3 times more likely to increase their use of social media compared to firms without AAM members, 64% vs. 48%.
  1. High performing firms (69%) and low performing firms (54%) ranked social media as the top marketing tool they will be increasing.

“The use of social media is here to stay,” said Rick Telberg, CEO of CPA Trendlines. “Our webinar will share best practices and offer other tips to help practitioners take advantage of the surge in the use of social media.”